Who do you love?


113 pages. there were 113 pages of editorial material in september's behemoth issue. 727 pages were dedicated to advertising. a cynic/industry person might suggest much of the remaining 113 were fueled by advertising as well. vogue all but said that themselves when they advertised that the book contained 840 pages of fashion, claiming a certain degree of ownership over all content. why not - often the same models and photographers work on both, but in very simple terms, advertising tells you what you can buy and editorial tells you what you should buy.

if you had to pick only one as your fashion/style resource, for a year, would you choose access to advertising or editorial?

10 comments:

Carlene said...

I can't pick one. I would pick catalogs, which I guess are technically advertising, but disguised in editorial clothing. That is, the clothing is styled, accessorized and generally shown on a model.

editor said...

^^so imagine an issue of vogue, without the editorial, as the other option. those advertisements feature clothing style, accessorized and always shown on a model.

Carlene said...

It's not the same to me. Many of those ads seem to be selling promises, or even models, and I feel like the catalogs are just selling clothes. A lot of the ads don't really show the merch to it's best advantage, they are sort of trying to create an atmosphere. Which is sometimes true of catalogs, but the merch isn't as obscured by so much art direction.

GenX Theorist said...

This is a tough one...I can only thing of specifics I like from both camps. Like, I page quickly through 90% of the adverts, but I do look out and pause for Prada and Jil Sander because I like the stark quality of their photography and I can often see the items better than in the editorials.

Whether I like an editorial or not is so subjective, some I just swoon over and couldn't do without and others are mehh. But I think I'd miss them if they weren't there, and I definitely wouldn't buy a book of ads alone...so it's gotta be editorials.

editor said...

carlene - i do know what you mean. the catalogs make it a lot more personal, and you obviously select the ones that appeal to you, so they know their audience. magazine ads often are more about statements, etc.

genx theorist - what is the minimum number of pages of editorial you require? the sept. vogue had nearly 15% editorial. so over 85% ads. if the magazine had been 20 pages long, it would have had about 3 pages of editorial (i'm sorry, i'm just thinking out loud, lol)...
i got ad shoulder from turning so many pages that i was not remotely interested in. but then the pictures i loved the most were linda evangelista for neiman marcus. a happy flashback for me.

Carlene said...

Ad shoulder! LOL

editor said...

^^funny? you only think it's funny because you know exactly what i'm talkin' about.

GenX Theorist said...

Oh yeah, good breakdown...so....if I were looking at a 20 page magazine, I'd like maybe 5 ads and 15 pages of editorial. So 75% editorial. That leaves Fall Vogue just en peu wanting, doesn't it?

Ok, gotta go ice my Ad shoulder... ;)

Iheartfashion said...

Tough question! I enjoy many of the ads, but obviously 85% is too much. I'd prefer a 50/50 breakdown; for me the ads give the eye a rest between the actual content, although several of the editorials were essentially ads themselves.

editor said...

50/50 sounds okay if they're good ads. lol
can't quite figure out where catalogs go, since carlene brought them up. in a way, they are literally a combo of editorial and ad. a very long, consistent story playing out, but very regimented since it's head-to-toe one source... hmmm