Hook, line and sinker
these 2 quotes were used in separate ads - can you guess what either was selling?
i was not remotely interested in the products, but the copy did stop and amuse me, getting the companies a lot more of my attention than they would have without it. in general though, i do not give almost any time to ads for things i am not interested in. i am very aware that i scan advertisements for familiarity because i am interested to see how brands i already like are marketing to me, how they are representing themselves. i go through magazines the way i go through racks in a store, only stopping at what i already connect with, not looking for something new.
which do you pay more attention to, ads for favorite brands or ads for unknown (to you) brands...or option c. whatever catches your eye?
any correlation with how you shop?