The other kind of label
editors often introduce new fads/styles/wares with compact little sound bytes: preppy, girly, vampy, playful, futuristic, modern, nostalgic, classic, edgy, polished, extravagant, modest, punk, conservative, youthful, intellectual, and so on. these words are part of a larger vocabulary that then fills in the full character of the woman of the season. she's posed in settings and the clothing helps narrate her identity. that identity is then spread out over what jewelry, hair, makeup, interests, shoes, attitude and purse she ought to possess. it's a larger sensibility that infuses many many details.
do you buy a look, not meaning head-to-toe designer, but a whole role, a character?