Done deal


when a retailer puts a price on an item, that is the amount they reasonably expect some people to pay for it, that it ought to be worth that amount to someone. additionally, any product has an inherent value to the producer of it. the jaded among us can assume it's a fraction of the mark up, but every item does have some degree of value based on the cost of its production. when an item is marked down in price, and put "on sale," logically it is the retailer who suffers, as some of the expected profit is reduced as a compromise with a resistant customer. does it take away at all from the base value of the item though? if it costs less than before, is it at all worth less than before? for the customer who pays full price, the gleaming newness or the pleasure of perfection, or a need satisfied, all justify paying the full price.

if you knew an item or brand was never going to go on sale, would that make you more or less likely to buy it?

8 comments:

fashionaddict said...

I never hesitate to buy items I truly love (unless I happen to lack the funds at the moment) - it's always stuff I "sort of" like that I dither over. For stuff like that, if I knew it was never going to be on sale, I'd just go "Too bad then" and move on.

I think how much something is worth all is all relative anyway - for someone who relishes owning it before the rest, it might be worth the full price.

For someone who loves a bargain, buying something lovely for less might increase its value to that person - it's value lies in its rarity as a good, cheap buy.

Iheartfashion said...

I'd be more likely to buy it, knowing it would never go on sale. There's nothing worse than paying full price only to find the same item on sale the next week. (This has happened to me countless times, before I've even had a chance to wear the thing.)

Alexandra said...

If I truly love something, I'd buy it when it's full price. Maybe then I'll be mildly annoyed at seeing it on sale later...but I wouldn't wait and rick "losing" the item.
If it's something I'm no so sure about, I'll wait to see if it does go on sale and if it doesn't or I never find it again, I just get over it.

editor said...

iheartfashion - the few things i have that i know will not go on sale are items that i have just that much more satisfaction with.

Candid Cool said...

it depends on the brand.
there are some stores that are known for their revolving every 3 months sales. so i'll wait for the markdowns. others for their limited inventory, if i dont buy it now, they wont be getting anymore in, so full price. and then there are the i. must. have. it. nows.

but i try to buy things that i love, my forever 21 jeans are stacked right ontop of my dior hommes.

TravelGretta said...

Things that don't go on sale make me sad =(

editor said...

^^i don't know when or how it happened, but now i am the opposite.

a. said...

i was raised by parents who loved to say that they never paid full price for anything, so i grew up loving the high of having found a great deal. i have since learned (i have had to TRAIN myself) to buy things at full-price when i really love them, cos i definitely bought things that i didn't need/didn't end up using simply because they were on sale. but, the same thing has happened for me with things that were full price.

and still, there's nothing like that bargain-bin sale glow... for example, this weekend, i got the most beautiful jcrew leather boots, flat, riding style in the luggage-y color i have been searching for, for $45. i wouldn't have gotten the same pleasure from buying them full price because, at full price, there are several manufacturers producing boots of similar style/quality. (oh and products that are continually produced - perfume and makeup for example - but never go on sale - really annoy me. esp. when the price is overinflated due to marketing and advertisement.)