with a recent magazine purchase, i received an h&m magazine. it featured a letter from the staff, contributors who were independent professionals in their fields (not h&m employees), celebrity and pop culture coverage, fashion forecasting, fashion spreads, shopping guide, fashion horoscope, mini travel guide and even advertisements from other companies. aside from finding the featured fashions predictably limited to h&m, it was actually fine. i wouldn't have paid money for it, but it was fine.
if you had to pick one label to produce a magazine that you would want to read - a label that would dictate the coverage contained within, both the aesthetic as well as the content - which would it be?