the other day i was going past the shop of a major american designer. i noticed wording on the windows and for some reason stepped closer to read. it was identification of a distinct antique item in the window, used as a prop for the larger fashion display. it listed the object and proprietor of it, presumably as public acknowledgment/publicity in exchange for the loan. in each window - there were half a dozen or more along the store front - this was repeated for a particular prop.
for whom was this relationship more beneficial? the fashion designer, who was able to create a particular display as well as underscore an equation between the clothes and these aspirational items, or the actual guardian of the items (i can't recall specifics but they all seemed to come from various shops/galleries), who had an opportunity to get the pieces out of storage and in front of a larger-than-usual audience.
how often are you attracted to collateral bait (in editorials, ads, windows, catalogs, etc.)?
Posted by editor