there is the proverbial expression that you can lead a horse to water but you can't make him drink.
with me, if you lead me to water, i'm likely to drink it up, totally forgetting that i had found this other great water source a few weeks/months/years ago and had always meant to return, but now, faced with the water before me, i completely forget about the alternative water.
yes, i make the occasional list (usually jotted on the back of a receipt or other errant scrap), and i fold over page corners, tear out articles/mentions, or make the frequent mental note, which apparently gets filed under "r" for "rapidly forget."
i usually remember a place i wanted to shop in just after i've completed a different transaction that usurped all my spare money.
if i didn't remember the allegedly desirable source in the first place (in time) why do i feel undermined (by myself) in my shopping habits when i shop elsewhere? what i did buy, though an inadvertent selection, is no less valuable to me than if it were an item i had intended to buy... no?
is there a way to remember this stuff? why do i forget in the first place?
ever forget? does it bother you?