advertisers, my on-again, off-again nemesis. always hunting me. the other day, on a random website (reeeaaalllly random for bergdorf's to be on) that i've never been on before ... there was a banner ad for them. not only that, but it was specifically linked to handbags. it felt like BG was not targeting the audience for this site, they were targeting me.
normally i sit on the subway and rue getting stuck in a budweiser-sponsored car. nothing to look at for 10 stops except close-ups of perspiring beer bottles.
sometimes when i flip through a magazine and see some of the ads, i wonder, "do they even know who i am?" but perhaps what i ought to reevaluate is why i chose that magazine, since the signs are telling me we're not meant to be. when the ad doesn't fit, does that mean i'm out of my element?
do most of the ads you encounter address your interests/needs?